Callbox, Inc. ("Callbox") owns and operates a proprietary marketing technology platform. Using unique phone numbers with personalization components combined with database management, Callbox provides networks, advertisers, agencies, publishers (directly and indirectly "Clients"), and consumers with marketing automation services (the "Services"). Privacy is important to Callbox and any information that is collected or used is limited to what is necessary to create and maintain innovative and reliable Services without compromising the The use of information collected through Callbox Services shall be limited to the purpose of providing the service for which the Client has engaged Callbox, Inc.
1. CONSUMER PRIVACY:
What information does Callbox collect from consumers?
In general, when a consumer uses the Callbox services by visiting the website or by calling a unique phone number associated with one of our Clients, Callbox collects that consumer’s personal information if it is made available by the consumer or by a third party. This information includes limited personal data such as the caller’s name, address, phone number and email address. Callbox will not knowingly collect personal information from children under the age of eighteen.
Callbox or its Clients may also set up order forms, questionnaires or other mechanisms through which a consumer may be asked to provide certain information either online or via telephone or other communication medium. Callbox will collect such consumer-supplied information. If, however, such communications are initiated by one of Callbox’s Clients and the Client collects the information, Callbox cannot be responsible for that information, though Callbox does endeavor to ensure that its Clients maintain reasonable and appropriate privacy policies. Participation in any of these communications is purely voluntary; any consumer not wanting to participate or provide information may decline or terminate contact by navigating away from the web page or hanging up the phone.
Callbox provides Client’s with unique telephone numbers to utilize on websites, emails, mobile or offline promotions. This enables Callbox to both determine what the consumer was viewing when making a phone call and also personalize the experience for that consumer. Callbox’s phone servers automatically collect the caller ID results when a consumer calls a number. Callbox may also collect usage information from third-party databases, including the name, address and/or geographic location of the caller when such information is available.
In addition, Callbox’s phone servers use software that may be employed on behalf of a Client to record calls. This recorded information may be evaluated in order to determine the quality of that call from the Client’s perspective and for training or other purposes. The recorded information also enables Callbox to identify high-quality calls and collect additional usage data which help improve the Services and boost sales for Clients.
Callbox may also use third-party services or technology for the transcription or analysis of such recorded information. In the event that Callbox records a call on behalf of a Client, Callbox will ensure that call participants are advised of the existence and intent of the recording in a manner consistent with applicable state and federal laws. Callbox is not responsible in any way for the accuracy or validity of the content of any such recordings, and takes no steps to evaluate such accuracy or validity.
While Callbox strongly encourages Clients to adopt responsible approaches to marketing, Callbox is not responsible for the information practices of Clients or their partners. The collection, use, and disclosure of information by Clients and their partners are subject to their respective privacy policies, which may differ from Callbox’s policy.
What are Callbox’s reasons for collecting usage information?
Callbox collects usage information when an internet user clicks on a link, creates a lead, initiates a phone call, receives a phone call, makes a purchase on a Client’s website, sends Callbox or a Client a text message, receives a text message from Callbox or a Client or makes an inquiry or a purchase during a phone call to a Client. Primarily, Callbox collects this information for the purpose of attributing calls back to the originating ads or paying commissions to third parties and also to personalize the internet or phone user’s experience. If the internet user revisits the Client’s site directly or if the phone user calls the Client using the unique phone number again, Callbox is able to continue to track the user’s activities on the Client’s site and compensate third parties that referred the user. Callbox reserves the right to retain all data as long as may be reasonably necessary for accounting and audit purposes.
Like most standard Website servers, Callbox uses log files to collect Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, and date/time stamp. Callbox may use the information to analyze site usage, administer the site, understand usage and navigation trends in aggregate, and determine the relevance of content. We do link this automatically collected data to other information we collect about you.
Callbox also may develop predictive statistical user profiles of consumers’ needs and interests by collecting both internet browsing and online purchase data and phone user data. For improved audience targeting, some Callbox services may use marketing technology to allow advertisers to supplement non-personally-identifying demographic information, such as age, gender, area code, or ZIP code, to the non-identifiable profile data.
Callbox may collect personal information, such as consumers’ names, physical addresses, email addresses, phone numbers and other information in order to better target campaigns to meet user’s interests and to provide customized experiences as well as to provide the Services to Clients. Callbox will share this information only as described herein. Callbox will retain this data on behalf of Clients for as long as needed to provide the Services to that Client. Callbox may also retain and use personal information as necessary to comply with any legal obligations, resolve disputes and/or enforce agreements.
Does Callbox share usage information with others?
Callbox does not share consumers’ personal information with companies or individuals outside of Callbox except as described below:
Can a consumer opt-out of providing information?
With regard to phone services, consumers are able to submit their phone numbers to "do-not-call" registries. Callbox will use its best efforts to observe do-not-call registries in any call campaign it performs or facilitates. However, consumers who have opted-in to receive such messages, either with a Client or with Callbox, shall not be subject to any do-not-call restriction.
Can a consumer access the personal information acquired by Callbox?
Callbox’s services are not directed toward individual consumers. Callbox collects personal information only on behalf of our Clients to provide them a service. Callbox may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients. If you are a customer of one of Callbox’s Clients and would no longer like to be contacted by a Client that uses the Callbox Services, please contact that Client directly as that Client controls such data. Callbox has no direct relationship with the individuals whose personal data it processes. An individual who seeks access to or otherwise seeks to correct, amend or delete inaccurate data should direct such inquiry to Callbox’s Client. If you do contact Callbox regarding such a request, Callbox will respond within sixty days.
2. CLIENT PRIVACY
What information does Callbox collect from its Clients?
Callbox collects personal information from all of our Clients, which include networks, agencies, advertisers and publishers. The collection of this information is part of Callbox’s normal business practices. Advertisers or their representatives will be asked to provide personal information through the sign up and registration process either directly by Callbox or indirectly through a network or agency partner. This information may include name, address, phone number, hours of operation, coverage areas and email address.
Technologies such as: cookies, beacons, tags and scripts are used by Callbox and our marketing partners, affiliates, or analytics or third party administrative. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
We use Local Storage Objects (LSOs) such as HTML5 or Flash to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5 or Flash to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click here:http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html
When using the Callbox Services, Clients may enter third-party personal information on the platform, such as entering another user’s email. This information is only used to provide the Client access to the system and is not used for any other purpose.
How does Callbox use its Clients’ information?
Much of the information collected from Clients is required to be collected for administrative needs, such as accounting and performance reporting. Periodically, Callbox may use Clients’ information to communicate via email newsletters or other avenues to offer strategic marketing information and other communications to assist in business-related activities. Clients can opt-out from future communications by clicking on the unsubscribe links in such emails.
Please note that under the CAN-SPAM Act, an advertiser is required to provide an opt-out mechanism for consumers to unsubscribe from future emails from the advertiser. Callbox is committed to proper Internet practices and full compliance with the CAN-SPAM Act of 2003 (15 U.S.C. § 7701). It is Callbox’s policy to prohibit the sending of unsolicited or "Spam" e-mail by Callbox or any of its marketing partners.
Except as otherwise provided, Callbox keeps all personal data provided by individual Clients in strict confidence and treats such data with the same level of care and respect that Callbox treats its own proprietary information. We do not sell, rent, exchange or barter any personal Client information to or with any third party for financial gain or marketing purposes. Callbox may, from time to time, provide personal information to certain third-party administrative vendors for efficient purposes in providing administrative or program management services. Examples include an email service provider, marketing solutions provider and a blog provider. Any third-party vendor so used has agreed to protect the confidentiality of information provided by Callbox.
Callbox may also share information in connection with the sale, merger, consolidation, change in control, transfer of substantial asset, reorganization or liquidation of Callbox.
Callbox may release information when it believes release is appropriate to respond to a subpoena or otherwise comply with the law, to enforce or apply Callbox’s Terms of Service and other agreements or to protect the rights, property, or safety of Callbox or others. This includes exchanging information with other companies and organizations for fraud protection.
Can a client opt out of providing information?
Collecting information from Clients is required as a part of doing business. Callbox’s primary intent in collecting information is for administrative purposes. However, it may periodically use collected information for marketing and communication purposes targeted to our Clients. Clients wishing not to receive such communications may do so by informing their designated Callbox representative in writing at any time or by clicking on the unsubscribe link in the promotional communication.
When a Client logs on to any browser-based Callbox reporting system, a cookie is placed within their computer. The cookie allows us to validate the Client’s identity and maintain the security and privacy of the Client’s account data. This cookie does not contain any personal information. It is required to log into Callbox’s reporting systems and there is no method to opt-out of this cookie.
If you are a Client, and would like the personal information Callbox holds about you corrected, updated or deleted, please contact [email protected] or contact your designated Callbox representative. Callbox will respond to your request to access information within 30 days.
Callbox retains all information for as long as a Client’s account is active or as needed to provide Services to the Client. If a Client wishes to cancel an account or request that Callbox no longer use information to provide the Services, contact [email protected]. Callbox will retain and use a Client’s information as necessary to comply with any legal obligations, resolve disputes and enforce any agreements.
Callbox’s website offers publically accessible blogs or community forums. Any user of the Callbox website should be aware that any information provided in these areas may be read, collected and used by others who access these sites. To request removal of any personal information from the Callbox blog or other community forum, contact [email protected]. In some cases, Callbox may not be able to remove the personal information, in which case Callbox will respond accordingly. Callbox will only post Client testimonials with the Client’s consent to do so.
Links to other websites:
The Callbox website and platform may include links to other websites whose privacy practices may differ from those of Callbox. If a user submits personal information to any of those sites, that user’s information is governed by that third party’s privacy statements. We encourage users to carefully read the privacy statement of any website it visits.
Social Media Widgets:
How does Callbox protect the security of personal information?
Callbox takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. When a user enters sensitive information (such as login information), Callbox encrypts the transmission of that information using secure socket layer technology (SSL). Any data stored on Callbox’s servers is treated as proprietary and confidential and is not available to the public. Callbox restricts access to personal information to those employees or third parties who have a need to know such information for the purpose of effectively delivering Callbox products and Services by means of user login and password requirements. Callbox routinely evaluates its data security practices to identify security threats or opportunities for improvement.
No transmission of data over the Internet or the phones is guaranteed to be completely secure. It may be possible for third parties not under the control of Callbox to intercept or access transmissions or private communications unlawfully. While Callbox strives to protect users’ personal information, it cannot ensure or warrant the security of any information a user transmits.
What are Callbox’s policies regarding children and SPAM?
The Callbox Services are not developed for or directed at children. Children (persons under the age of 18) are not eligible to do business with Callbox and it does not collect personal information from any person it actually knows is under the age of 18. If you believe your child has provided Callbox with any personally identifiable data, please contact [email protected] to have that user removed.
Safe Harbor Compliance:
The European Union ("EU") maintains strict privacy laws. These rules differ significantly from U.S. laws. To reconcile these differences, the United States and the EU have created a Safe Harbor that defines mutually acceptable privacy operations for personal data transferred from the EU to the United States. The U.S. and Switzerland have created a similar, but separate Safe Harbor that defines mutually acceptable privacy operations for personal data transferred from Switzerland to the United States. Callbox complies with the U.S. – E.U. Safe Harbor Framework, as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the European Union member countries. Callbox has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view Callbox’s certification, please visit http://export.gov/safeharbor.
Last Updated: July 23, 2015